Elevate for Distributors is an event focused on enhancing distribution in the life insurance industry. This exceptional event was designed to accelerate industry growth by empowering life insurance technology leaders with the knowledge, tools, and strategies needed to succeed in an increasingly competitive market. Held on April 19th at the Fairmont Hotel in Quebec City, Elevate for Distributors provided an unparalleled platform for leaders to share insight and explore strategies on how to enhance life insurance distribution.
The importance of life insurance #
The event started off with Equisoft’s CEO, Luis Romero’s presentation on the future of the life insurance industry. Luis emphasized the importance of modernization in enhancing distribution and increasing access to life insurance worldwide. During his presentation, Luis Romero articulated Equisoft's vision of creating a world where financial services are efficient, sustainable, and accessible. His powerful message conveyed how this vision will help make financial services more accessible worldwide and improve people’s financial health and security.
Innovating the customer experience through design thinking #
The interactive keynote session on innovating the customer experience through design thinking was a dynamic and engaging workshop led by Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business and CEO of Bodine & Co. In her engaging presentation, she revealed new approaches to building engagement, increasing productivity, and creating value. Distributors had the unique opportunity to put her model into practice, participating in hands-on exercises that allowed them to experience how they can harness the power of empathy, prototyping, and testing as part of a new decision-making process in their businesses. The session empowered attendees with new tools to leverage when considering CX enhancements and distribution optimization strategies within their organizations.
Agency and advisor solutions learning session and industry roundtable #
Following the keynote, attendees were presented with a product learning session on Equisoft’s Agency Management System and CRM. The presentation showcased the latest developments in agency and advisor solutions and previewed planned new functionality.
Lastly, Equisoft’s AVP software development, Grace Apea took the stage, leading an insightful roundtable discussion on the power of technology, data, and design thinking in improving life insurance distribution.
Distributors in attendance were guided through a wide-ranging discussion that centered around key questions such as:
- What are the most valuable aspects of a broker to their advisors?
- What are the most challenging aspects of your relationship with your advisors?
- Which technology would make your company more efficient if you implemented it?
- What are the most challenging aspects of your carrier’s commission management process? And,
- Which of the following technologies do you plan to implement in the next 24 months?
The responses to these questions generated lively discussion. Attendees explored how refining processes like commission accounting or new business submission can improve the advisor experience, how technology can streamline sales and service, and how data shared between stakeholders can improve agency performance.
Overall, Elevate for Distributors was a tremendous success. Distributors were provided with a platform to discuss pressing issues and opportunities in the industry, and they were empowered with a keynote that provided them with new tools and strategies for enhancing advisor and customer experience. Through thought-provoking discussions, innovative presentations, and engaging workshops, attendees were able to share their experiences and ideas, gaining valuable insights and strategies for success in an ever-changing market.
